What you’ll learn:

✅Gain insights into traditional, digital, and social media marketing landscapes.
✅Familiarize yourself with prominent social media platforms, their functionalities, and their significance in marketing strategies.
✅Develop SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, determine Key Performance Indicators (KPIs), and outline your target audience along with their customer journey.
✅Select appropriate social media platforms and acquire knowledge on crafting social media policies.

1. The Social Media Landscape:
   
   1.  Social media marketing overview
   2. Careers in social media marketing
   3. What is Social Media Marketing? What is Social Media Management?
   4. Businesses and Social Media
   5. NGO’s and Social Media
   6. Types of Social Media Platforms
2.  Overview of social media marketing platforms:
   
   1.  Overview of common social media marketing platforms
   2. Using Facebook to connect people and businesses
   3. Connect with people on Whatsapp and Messenger
   4. Explore Instagram for Marketing
   5. Establish Your Professional Network on LinkedIn
   6. Exploring Twitter as a marketing channel
3. Setting Goals and Planning for Success:
   
   1. What are marketing goals and why are they important?
   2. Setting SMART Goals for social media marketing
   3. Introduction to KPI’s and Why you need them
   4.  Setting KPI’s for your marketing
   5. Goals and how to plan for success.
4. Understanding your target audience:
   1.  What is a Target Audience
   2. Importance of having a target audience
   3. How to define your target audience
   4. what is a customer journey and why must you have one
   5. How to map your customer journey
   6. what is a marketing/sales funnel?
5. Selecting your social media marketing channels:
   1. Overview of choosing your social media channels
   2. Match your target audience to the right social media platform
   3. How to choose the best social media platforms for a business
   4. What is a social media policy and How to create a social media policy.

What you’ll learn:

✅Gain insights into tools needed for successful social media management.
✅Familiarize yourself with effective social media marketing strategies 
✅Acquire knowledge on crafting effective social media marketing strategies.

1. Introduction to social media marketing tools
   
   1.  Overview of social media marketing tools
   2. Categories of social media marketing tools
2. Social Media Scheduling Tools
   
   1. Introduction to social media scheduling 
   2. Overview of social media scheduling tools.
   3. Learn Meta Scheduling and Planner tool.
   4. Learn Hootsuite for social media marketing and management
   5. Master Buffer for social media management and marketing.
   6. AnswerThePublic for social media marketing
   7. Quora for social media marketing.
3. Social Media Analytics Tools
   
   1. Overview of analytics tools
   2. Understanding KPI’s for each level of the marketing funnel
   3. Master Facebook Analytics Tool
   4. Master Instagram Analytics
   5. Master Insights from Meta Business Suite
   6. Using and reporting with the social media analytics trackers
4. Content Creation and Design Tools
   1.  Overview of social media content creation tools
   2. Introduction to Graphics Design with Canva
   3. Complete Canva mastery workshop
   4. Other design tools for social media marketing
   5. Google Docs for social media managers
   6. Google Keep for social media managers
   7. Trello for social media managers
   8. Capcut for video content creation
   9. ChatGpt for social media managers
5. Customer Relationship Management (CRM) Tool
   1. Customer relationship management with Meta Business Suite
   2. Customer relationship management with Whatsapp Business.

What you’ll learn:

✅How to set up and handle social media accounts.
✅How to develop a unique brand identity and voice for social media.
✅How to organize a schedule for posting on social media.
✅How to check how well your social media posts are doing and improve them.

1. Establish a professional social media presence:
   
   1.  What is social media management?
   2. Steps to setup a social media presence
   3. Establishing a professional presence on Facebook
   4. Establising a professional presence on Instagram
   5. Establishing a professional presence on Twitter
   6. Establishing a professional presence on LinkedIn
   7. What is a brand and why do you need to create one
   8. Understanding brand purpose and identity
2.  Content Marketing on Social Media:
   
   1.  Overview of content marketing
   2. The importance of content in social media marketing
   3. Understanding the structure of a Facebook post
   4. Understanding the structure of an Instagram post
   5. Understanding the anatomy of a Twitter post
   6. Understanding the anatomy of a LinkedIn post
   7. The importance of texts, images and videos in social media content
   8. Making a post on Facebook, Instagram and Twitter – using Desktop and Mobile apps
3. Content Managment on Social Media:
   1.  Introduction to content management on social media
   2. Identifying What to post on social media
   3. Understanding types of content
   4. Understanding content pillars
   5. Introduction to content marketing calendar
   6. Using a content calendar 
   7. Creating a content marketing calendar
   8. Content repurposing
   9. Content curation
4. Working  As A Social Media Manager:
   1.  A day in the life of a social media manager
   2. Revisitng essential social media management tools
   3. Google Keep and How to use it
   4. ChatGPT and social media management
   5. Google Docs and Social media management
   6. Trello and social media management

What you’ll learn:

✅Compelling Content Creation: Craft engaging, shareable content across various media types.
✅Content Strategy Mastery: Develop comprehensive content strategies for diverse marketing objectives.
✅Effective Distribution Techniques: Choose and implement the right channels for optimal content reach.
✅How to check how well your social media posts are doing and improve them.

1. Content Creation For Facebook:
   
   1.  What is social media management?
   2. Steps to setup a social media presence
   3. Establishing a professional presence on Facebook
   4. Establising a professional presence on Instagram
   5. Establishing a professional presence on Twitter
   6. Establishing a professional presence on LinkedIn
   7. What is a brand and why do you need to create one
   8. Understanding brand purpose and identity
2.  Content Creation For Instagram:
   
   1.  Overview of content marketing
   2. The importance of content in social media marketing
   3. Understanding the structure of a Facebook post
   4. Understanding the structure of an Instagram post
   5. The importance of texts, images and videos in social media content
   6. Making a post on Facebook, Instagram and Twitter – using Desktop and Mobile apps
3. Content Creation on other social media platforms: 
   1. Understanding the structure of a post on Twitter 
   2. Content creation on Twitter
   3. Understanding the structure of a post on LinkedIn
   4. Content creation on LinkedIn
   5. Content creation on Tiktok
4. Designing with Canva:
   1.  Editing canva templates
   2. Business Card Design with Canva
   3. Instagram Post Design with Canva
   4. Carousel Post Design with Canva
   5. Instagram Reels design with Canva
   6. Flyer design with Canva
   7. Infographic Design with Canva
   8. Video editing and motion graphics with Canva.
   9. Making Faceless reels videos
5. Content  Creation  – Working  As A Social Media Manager:
   1.  A day in the life of a social media manager
   2. Where to get inspiration for content creation
   3. Caption writing
   4. Additional learning on day-to-day activities of a social media manager

What you’ll learn:

✅Master Key Metrics and Tools: Gain in-depth knowledge of essential social media metrics and learn to effectively use platform-specific analytics tools to measure and evaluate performance across various social media channels.

✅Create Comprehensive Reports and Visualizations: Learn to design and create compelling reports and data visualizations using tools like Google Sheets, enhancing your ability to present insights clearly to stakeholders.

✅Apply Real-World Strategies: Engage in hands-on projects and analyze case studies to apply theoretical knowledge to practical scenarios, improving your ability to optimize social media strategies based on data-driven insights.

1. Introduction to social media analytics:
   1. Overview of social media analytics
      1. What is social media analytics
      2. Importance of social media analytics in social media marketing
      3. Key metrics and KPIs
2. Facebook Analytics:
   1. 1. 1. Understanding Facebook Insight tool
         2. Using the Facebook Insight tool
         3. Key metrics
         4. Analyzing ads performance with Facebook Ads Manager
3. Instagram Analytics:
   1. 1. Instagram insgights overvview
      2. Key metrics to track
      3. Reporting with Instagram Insight analytics tool.
4. Monthly Reporting
   1. 1. Creating reporting tracker with Google Spreadsheets
      2. How to report to clients or stakeholders
      3. What to report in your tracker
      4. Social media management reporting
      5. Social media advertising reporting.
5. Case studies, Review and Feedback.

Master multiple ways to monetize your social media management skill if you aim or plan to:

1. Launch a career in social media management,
2. Establish your social media management agency,
   
3. Integrate social media management into your business, or
4. Start an online business (and self-manage your social media) 

This course is tailor-made for you.