Learn what digital marketing entails, how to check out what your competitors are doing right, figure out who your customers really are, and create a plan to attract, convert, and keep new customers who will pay for your products or services.

1. Introductory Video – Welcome to the course
2. What is digital marketing
3. Additonal Learning on what digital marketing entails
4. What do digital marketing specialists do in their role.
5. Understanding the customer journey.
6. How companies use digital marketing to build their brand – case studies.
7. Creating a digital marketing strategy.
8. Essential digital marketing tools to know.
9. End-of-course project.
10. Additonal learning materials.

Get ready for hands-on training that shows you, step by step, how to take a brand online whether through websites or social media, how to create and handle websites using WordPress. You’ll also discover how to make an online store, blog etc  using one of the most popular tools for building web pages globally.

1. How to reach customers online
2. How to build a brand online.
3. Understanding paid, owned and earned media
4. How to attract customers to a business.
5. Market reseaerch introduction
6. How to conduct a market research.
7. How to find your target audience
8. How to conduct a marketing survey
9. End of course Project

Get set for a course that teaches you how to find potential customers, use email tricks to turn them into actual customers, and automate the whole process. Learn to run smooth email marketing campaigns with a well-planned calendar and build a list of promising leads.

1. Introduction to email marketing
2. Terms and definitions in email marketing
3. Best practices in email marketing
4. Types of email marketing
5. Tools for email marketing
6. Mistakes in email marketing and how to fix them
7. How to create compelling email marketing content
8. How to design email marketing campaigns
9. How to grow your email marketng list
10. Measure and Optimize your email marketing efforts
11. Email marketing automation
12. Leads generation marketing and how is it useful
13. Steps to leads generation marketing
14. How to get engaged leads
15. End-of-course project

Master the skills needed to craft and execute an effective SEO and content strategy. Learn how to captivate, convert, and connect with your audience on major search engines, significantly enhancing website rankings, search traffic, and sales conversions.

What you’ll learn:

1. Understanding the basics of SEO
2. What is an SEO strategy and how to create one.
3. SEO terms your must know
4. What is keyword research and how to perform it.
5. Technical SEO strategy
6. On-page SEO strategy
7. Off-page SEO strategy
8. Local SEO strategy
9. Content Marketing – creating SEO-optimized content.g
10. SEO metrics to measure for perfomance
11. Additonal Learning on SEO
    1. How to take google mobile friendly test
    2. How to improve your website performance
    3. How to verify your website with google search console
12. SEO best practices and recommendations
13. End of course Project

Acquire practical skills in planning, executing, and managing an impactful content marketing strategy. Dive into the realms of content promotion through various channels, including website content, blog posts, email newsletters, video content, and more. Explore the effective use of Artificial Intelligence to precisely target your desired audience in the realm of content marketing.

What you’ll learn:

1. What is content marketing?
2. Why is content marketing important
3. Types of content marketing
4. How to sell with content marketing
5. At Top-of-Funnel; How does content marketing work
6. At Middle-of-funnel; How does content marketing work
7. At Bottom-of-funnel; How does content marketing work
8. How to create a content marketing strategy
9. Understanding a content marketing calendar
10. Introduction to copywriting
11. Forms of copywriting and their application.
12. Copywriting and marketing funnel
13. Copywriting structures
14. How to write copies that sells.
15. End-of-course Project (content writing)
16. End-of-course Project (copywriting)

Master the art of utilizing a variety of tools to effectively oversee, measure, and enhance your social media presence, Additionally, acquire graphic design and video editing skills  to craft eye-catching visuals for social media posts, banners, logos, flyers, brochures, adverts and more.

What you’ll learn:

1. Introduction to social media management
2. Social media marketing strategy
3. Anatomy of a social media post
4. Establishing a professional presence on relevant social media
5. Essential social media marketing tools
6. Social media content marketing
7. social media calendar
8. scheduling and publishing on social media
9. Social media content creation
10. Social media content curation
11. Social media graphics creation
12. Video content creation and Editing
13. Working as a social media manager
14. Social media marketing analytics and measurement.
15. End-of-course project

Gain hands-on knowledge on strategizing, executing, and overseeing a successful social media advertising campaign employing platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn Ads. Explore the utilization of Artificial Intelligence to precisely target your preferred customer base.

What you’ll learn:

1. Advertising Foundations:
   1. Introduction to advertising
   2. Essential advertising terms and definitions
   3. creating a social media advertising strategy
   4. How to promote a business on any social media platform
   5. The types of audiences to market a business to
   6. The Marketing funnels and corresponding types of ads
2. Advertising on Meta:
   1. Introduction to Meta Business Suite
   2. What you need to run ads on Meta
   3. Understanding and Operating Meta Business Suite
   4. How to create an ad account
3. Facebook Advertising
   1.  introduction to the facebook/meta ads manager
   2. Understanding the struture of a facebook ads campaign
   3. Understanding the campaign manager
   4. Understanding the Billing Manager
   5. Understanding the reporting manager
   6. Facebook Ads targeting
   7. The ultimate guide to creating facebook ads’
   8. Facebook Ads A/B testing
   9. Facebook Ads Campaign Planning
   10. How to grow your facebook page followers with ads
4. Facebook Pixels and Audiences and Events Manager
   1. Facebook meta pixels and it’s application
   2. Facebook audiences
   3. Facebook audience insight tool and it’s application
   4. Events manager, uses and it’s application
5. Instagram Advertising
   1. Introduction to Instagram Ads
   2. Setting up your instagram ad account
   3. Running Instagram Ads from the instagram app
   4. Running professional and recommended instagram ads
6. Remarketing and Retargeting
   1. Introduction to retargeting ads
   2. Importance of remarketing campaigns
   3. How to setup remarketing and retargeting campaigns
7. Campaign Management, Optimization & Reporting
   1. introduction to cmapign management and optimization
   2. How to carry out ongoing optimization and scaling ads
   3. Ads Reporting

Gain every knowledge you need to plan and execute a successful search engine marketing campaign using various Google Advertising tools and resources. Use Google ads to target customerrs who are interested in your products or services.

What you’ll learn:

1. Foundations of search engine marketing
2. How Google Ads work
3. Landing pages and landing page optimization
4. Google Ads account setup and walkthough
5. Keywords research for Google Ads
6.  Creating your ads on Google
7.  Bidding Strategies
8. Campaign Planning in Google Ads
9. Ads  Optimization and Reporting
10. End-of-Course Project or Task

Master multiple ways to monetize your digital marketing skill:

1. If you aim to launch a career in digital marketing,
2. Establish your digital marketing agency,
3. Integrate digital marketing into your business, or
4. Start an online business (such as Affiliate Marketing, eCommerce, eBook creation, Online Courses and Coaching, Drop-shipping, and Mini-Importation) 

This course is tailor-made for you.