What you’ll learn:

✅Gain insights into traditional, digital, and social media marketing landscapes.
✅Familiarize yourself with prominent social media platforms, their functionalities, and their significance in marketing strategies.
✅Develop SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, determine Key Performance Indicators (KPIs), and outline your target audience along with their customer journey.
✅Select appropriate social media platforms and acquire knowledge on crafting social media policies.

1. The Social Media Landscape:
   
   1.  Social media marketing overview
   2. Careers in social media marketing
   3. What is Digital Marketing? What is Social Media Marketing
   4. Businesses and Social Media
   5. NGO’s and Social Media
   6. Types of Social Media Platforms
2.  Overview of social media marketing platforms:
   
   1.  Overview of common social media marketing platforms
   2. Using Facebook to connect people and businesses
   3. Connect with people on Whatsapp and Messenger
   4. Explore Instagram for Marketing
   5. Establish Your Professional Network on LinkedIn
   6. Exploring Twitter as a marketing channel
3. Setting Goals and Planning for Success:
   
   1. What are marketing goals and why are they important?
   2. Setting SMART Goals for social media marketing
   3. Introduction to KPI’s and Why you need them
   4.  Setting KPI’s for your marketing
   5. Goals and how to plan for success.
4. Understanding your target audience:
   1.  What is a Target Audience
   2. Importance of having a target audience
   3. How to define your target audience
   4. what is a customer journey and why must you have one
   5. How to map your customer journey
   6. what is a marketing/sales funnel?
5. Selecting your social media marketing channels:
   1. Overview of choosing your social media channels
   2. Match your target audience to the right social media platform
   3. How to choose the best social media platforms for a business
   4. What is a social media policy and How to create a social media policy.

What you’ll learn:

✅Gain insights into tools needed for successful social media marketing.
✅Familiarize yourself with effective social media marketing strategies 
✅Acquire knowledge on crafting effective social media marketing strategies.

1. Introduction to social media marketing tools
   
   1.  Overview of social media marketing tools
   2. Categories of social media marketing tools
2. Social Media Scheduling Tools
   
   1. Introduction to social media scheduling 
   2. Overview of social media scheduling tools.
   3. Learn Meta Scheduling and Planner tool.
   4. Learn Hootsuite for social media marketing and management
   5. Master Buffer for social media management and marketing.
   6. AnswerThePublic for social media marketing
   7. Quora for social media marketing.
3. Social Media Analytics Tools
   
   1. Overview of analytics tools
   2. Understanding KPI’s for each level of the marketing funnel
   3. Master Facebook Analytics Tool
   4. Master Instagram Analytics
   5. Master Insights from Meta Business Suite
   6. Using and reporting with the social media analytics trackers
4. Content Creation and Design Tools
   1.  Overview of social media content creation tools
   2. Introduction to Graphics Design with Canva
   3. Complete Canva mastery workshop
   4. Other design tools for social media marketing
   5. Google Docs for social media managers
   6. Google Keep for social media managers
   7. Trello for social media managers
   8. Capcut for video content creation
   9. ChatGpt for social media managers
5. Customer Relationship Management (CRM) Tool
   1. Customer relationship management with Meta Business Suite
   2. Customer relationship management with Whatsapp Business.

What you’ll learn:

✅How to set up and handle social media accounts.
✅How to develop a unique brand identity and voice for social media.
✅How to organize a schedule for posting on social media.
✅How to check how well your social media posts are doing and improve them.

1. Establish a professional social media presence:
   
   1.  What is social media management?
   2. Steps to setup a social media presence
   3. Establishing a professional presence on Facebook
   4. Establising a professional presence on Instagram
   5. Establishing a professional presence on Twitter
   6. Establishing a professional presence on LinkedIn
   7. What is a brand and why do you need to create one
   8. Understanding brand purpose and identity
2.  Content Marketing on Social Media:
   
   1.  Overview of content marketing
   2. The importance of content in social media marketing
   3. Understanding the structure of a Facebook post
   4. Understanding the structure of an Instagram post
   5. Understanding the anatomy of a Twitter post
   6. Understanding the anatomy of a LinkedIn post
   7. The importance of texts, images and videos in social media content
   8. Making a post on Facebook, Instagram and Twitter – using Desktop and Mobile apps
3. Content Managment on Social Media:
   1.  Introduction to content management on social media
   2. Identifying What to post on social media
   3. Understanding types of content
   4. Understanding content pillars
   5. Introduction to content marketing calendar
   6. Using a content calendar 
   7. Creating a content marketing calendar
   8. Content repurposing
   9. Content curation
4. Working  As A Social Media Manager:
   1.  A day in the life of a social media manager
   2. Revisitng essential social media management tools
   3. Google Keep and How to use it
   4. ChatGPT and social media management
   5. Google Docs and Social media management
   6. Trello and social media management

What you’ll learn:

✅Compelling Content Creation: Craft engaging, shareable content across various media types.
✅Content Strategy Mastery: Develop comprehensive content strategies for diverse marketing objectives.
✅Effective Distribution Techniques: Choose and implement the right channels for optimal content reach.
✅How to check how well your social media posts are doing and improve them.

1. Content Creation For Facebook:
   
   1.  What is social media management?
   2. Steps to setup a social media presence
   3. Establishing a professional presence on Facebook
   4. Establising a professional presence on Instagram
   5. Establishing a professional presence on Twitter
   6. Establishing a professional presence on LinkedIn
   7. What is a brand and why do you need to create one
   8. Understanding brand purpose and identity
2.  Content Creation For Instagram:
   
   1.  Overview of content marketing
   2. The importance of content in social media marketing
   3. Understanding the structure of a Facebook post
   4. Understanding the structure of an Instagram post
   5. The importance of texts, images and videos in social media content
   6. Making a post on Facebook, Instagram and Twitter – using Desktop and Mobile apps
3. Content Creation on other social media platforms: 
   1. Understanding the structure of a post on Twitter 
   2. Content creation on Twitter
   3. Understanding the structure of a post on LinkedIn
   4. Content creation on LinkedIn
   5. Content creation on Tiktok
4. Designing with Canva:
   1.  Editing canva templates
   2. Business Card Design with Canva
   3. Instagram Post Design with Canva
   4. Carousel Post Design with Canva
   5. Instagram Reels design with Canva
   6. Flyer design with Canva
   7. Infographic Design with Canva
   8. Video editing and motion graphics with Canva.
   9. Making Faceless reels videos
   10.  
5. Content  Creation  – Working  As A Social Media Manager:
   1.  A day in the life of a social media manager
   2. Where to get inspiration for content creation
   3. Caption writing
   4. Additional learning on day-to-day activities of a social media manager

What you’ll learn:

✅Master the Fundamentals: Understand the key concepts, terminology, and platforms essential for effective social media advertising, including the latest trends and best practices.

✅Develop Professional & Proftable Ads Campaigns: Learn to set clear advertising goals, conduct target audience and competitive analysis, and allocate budgets to maximize ROI and achieve your marketing objectives.

✅Create Compelling Ads: Gain skills in designing and writing engaging ads, utilizing advanced content creation tools, and employing best practices for different ad formats and platforms.

✅Analyze and Optimize Ads Performance: Acquire expertise in tracking and interpreting key metrics, using analytics tools, conducting A/B tests, and optimizing campaigns to continually improve performance and achieve better results.

1. Introduction to Social Media Advertising:
   
   1.  Whatis social media advertising
   2. Importance of social media advertising
   3. Understandimg organic and paid reach
   4. Understanding advertising on major social media platform
   5. Understanding demographics and use cases
   6. Choosing the right platform for your Audience
   7. Understanding key terminologies and concepts in advertising
   8. Understanding algorithms and ads placement.
2.  Strategy and Planning:
   
   1.  Defining clear advertising objectives
   2. Setting SMART Goals
   3. Target audience analysis
      1. creating buyer persona
      2. Understanding audience segmentation
      3. Custom audiences and Lookalike audiences
      4. Essential CA’s and LA’s 
      5. Tools for audience analysis
   4. Competitive analysis
      1. Identifying competitors
      2. Analyzing competitor strategies
      3. Tools for competitor analysis
   5. Budget and resource allocation
      1. Setting an advertising budget
      2. Campagin planning at different levels of the funnel
      3. Allocating Resources effectively
      4. ROI and KPIs
3. Ads Design and  Content Creation
   1.  Creative best practices
      1. Ad copywriting
      2. Visual content best practices
      3. video advertising
   2. Creating Engaging Ads
      1. Storytelling techniques
      2. Creating interactive content for ads
      3. Using user-generated content
   3. Tools for ads content creation
      1. Graphic design tools
      2. Video editing tools
      3. Tools for creating ad copy
4. Advertising Campaign Setup and Management
   1.  Setting up your first campaign:
      1. Step-by-step guide to campaing creation
      2. Understanding Ad types and formats
      3. Setting up tracking and analytics
   2. A/B testing and Optimization:
      1. importance of A/B testing
      2. How to conduct A/B tests
      3. Analysing and implementing the results of A/B tests
   3. Meta Ads Manager:
      1. What is Meta ads manager
      2. Meta Ads Manager vs Boosted Posts
      3. Interface walkthrough
      4. Creating a Facebook Business Manager Account
      5. Meta pixel setup
      6. Audience insight tool in ads manager
      7. Setting up Ad Accounts
      8. Adding users and assigning roles
5. Analytics and Reporting:
   
   1. Understanding Metrics and KPIs
      1. Key metrics to track
      2. How to interprete data
   2. Meta Ads Reporting tool
      1. Using the ads reporting too
      2. How to create comprehensive reports
      3. Data presentation to stakeholders
      4. Other tools for social media advertising data reporting.
6. Advanced Strategies and Techniques
   1. Retargetting and Remarketing
      1. Understanding Retargetting
      2. Setting up retargeting campaigns
      3. Best practices for remarketing
   2. Influencer Marketing
      1. Understanding influencer marketing
      2. Finding and partnering with influencers
      3. Types of Influencer
      4. Managing Influecner programs
      5. Measuring success
   3. Utilizing AI and Automation in social media advertising
   4. Legal and Ethical Consideration in social media advertising
7. Case Studies and Practical Applications
   1. Analysing successful camapigns
      1. Case studies of successful campaigns
      2. Lesson learnt
   2. Hands-On project
      1. Creating and managing real ad campaigns
      2. Review and Evaluation
   3. Ads Troubleshooting
      1. What is Ads troubleshooting
      2. Scenarios and strategies
      3. More Advanced strategies

What you’ll learn:

✅Master Key Metrics and Tools: Gain in-depth knowledge of essential social media metrics and learn to effectively use platform-specific analytics tools to measure and evaluate performance across various social media channels.

✅Create Comprehensive Reports and Visualizations: Learn to design and create compelling reports and data visualizations using tools like Google Sheets, enhancing your ability to present insights clearly to stakeholders.

✅Apply Real-World Strategies: Engage in hands-on projects and analyze case studies to apply theoretical knowledge to practical scenarios, improving your ability to optimize social media strategies based on data-driven insights.

1. Introduction to social media analytics:
   1. Overview of social media analytics
      1. What is social media analytics
      2. Importance of social media analytics in social media marketing
      3. Key metrics and KPIs
2. Facebook Analytics:
   1. 1. 1. Understanding Facebook Insight tool
         2. Using the Facebook Insight tool
         3. Key metrics
         4. Analyzing ads performance with Facebook Ads Manager
3. Instagram Analytics:
   1. 1. Instagram insgights overvview
      2. Key metrics to track
      3. Reporting with Instagram Insight analytics tool.
4. Monthly Reporting
   1. 1. Creating reporting tracker with Google Spreadsheets
      2. How to report to clients or stakeholders
      3. What to report in your tracker
      4. Social media management reporting
      5. Social media advertising reporting.
5. Case studies, Review and Feedback.

Master multiple ways to monetize your digital marketing skill if you aim or plan to:

1. Launch a career in social media marketing,
2. Establish your social media marketing agency,
   
3. Integrate digital marketing into your business, or
4. Start an online business (such as Affiliate Marketing, eCommerce, eBook creation, Online Courses and Coaching, Drop-shipping, and Mini-Importation) 

This course is tailor-made for you.